Dyson Unveils CameraJet: A £419.99 Toothbrush with Integrated Flossing and Camera Technology
New oral hygiene device combines brushing with a precision jet of mouth rinse, featuring RFID-tagged brush heads and app connectivity.
Image: Eddie Pollard / AI
Carla Rooney
Dyson has launched the CameraJet, a new toothbrush that integrates both brushing and flossing actions.
The device employs a precision jet of mouth rinse to clean areas typically difficult to reach.
James Dyson himself recalled traditional jet flossers were painful and ineffective, often missing plaque; his hygienist consistently recommended flossing.
The CameraJet system, priced at £419.99, includes the toothbrush, a charging dock, a travel case, Dyson Toothpaste, and Dyson Mouthrinse.
Each brush head incorporates an RFID tag, designed to track usage and notify users when a replacement becomes necessary.
The toothbrush is reportedly available in two distinct colorways: Ceramic Ultra Blue and Ceramic Pink, though another account states it comes in ceramic blue and pink colors.
The device requires a non-foaming toothpaste for its camera to function optimally; it reportedly features a 12.5ml mouthrinse tank.
Connecting via USB-C to its charging dock, the CameraJet is said to offer a 10-day battery life, with a full recharge taking eight hours.
The MyDyson app reportedly offers how-to videos and a live camera view, leveraging the device's 100k pixel macro lens that captures 28 images per second.
The brush vibrates up to 58,000 times per minute; the toothbrush dimensions are reported as 273 x 44 x 44mm, with a weight of 228g.
James Dyson claims most people do not enjoy flossing, with only one out of ten individuals actually performing the task; he notes people consistently miss the interdental spaces where plaque forms.
Dyson asserts the CameraJet system will lead to improved gum health, a reduction in gum disease, and fewer instances of sore gums, stating that after using a prototype for six months, his hygienist found little to do beyond polishing.
He also claims the new toothbrush will transform teeth brushing from a chore into an interesting activity, potentially reducing the need for frequent dentist visits, even if it takes longer than traditional methods.
James Dyson maintains that dental hygienists will not face job losses but will instead transition to performing more advanced procedures on people's teeth.
He explained the CameraJet's conical jet sends out a fan-like spray of microdroplets, covering a wider area between teeth and feeling gentler on gums compared to the aggressive 'needle jet' of traditional flossers.