FIFA Abandons £3.1 Billion Private Equity Plan Amid Widespread Opposition
UEFA and 54 European Associations Issue No-Confidence Vote Against President Gianni Infantino Over Proposed Stake Sale in Flagship Events.


Carla Rooney
FIFA President Gianni Infantino has scrapped proposals to sell stakes in the organisation's flagship events.
The abandoned deal, reportedly worth up to £15 billion, involved private investors led by Thrive Eternal, a US venture capital company founded by Joshua Kushner. This World Cup investment plan sought to sell a 21% stake to these private entities.
Member associations had received an offer of a £30 million cut if they agreed to the proposals by September 19. However, UEFA, alongside 54 other European football associations including the English FA, issued a vote of no confidence in Gianni Infantino.
CONCACAF and the Asian Football Confederation also voiced strong opposition to Infantino's proposals. Three confederations reportedly rejected the plan outright.
European nations, including England, Wales, the Netherlands, and Norway, endorsed UEFA's statement. This collective action solidified the unified front against the initiative.
UEFA condemned the process, stating, "We cannot keep going on like this with secret schemes on fast-track timescales, cooked up by faceless individuals and of dubious benefit to the game." The organisation further criticised the process as a "shabby, back-room, opaque deal he hatched and tried to force through."
Infantino confirmed the project's abandonment, stating, "it has become clear that the project has created divisions of a nature that, regardless of the level of support, are no longer in the interest of the objective set out in the first first place." He previously asserted, "The money of FIFA is your money. It's not the money of the FIFA President. It's your money. You are the national associations and the money of FIFA has to serve for the development of football and not for anything else."
The money of FIFA is your money. It's not the money of the FIFA President. It's your money.
Infantino has served as FIFA president for 10 years and was expected to win a fourth term unopposed. This current opposition presents a significant challenge to his established authority.
His administration has focused on the women's game, grassroots support in emerging nations, and African participation in the World Cup. These initiatives marked key priorities during his tenure.
Morocco, a co-host of the next World Cup and an AFC member, welcomed the decision to abandon the private equity proposal. Australia, also an AFC member, similarly welcomed the decision, with Sheikh Salman bin Ebrahim Al Khalifa serving as the Asian Football Confederation (AFC) president.
Victor Montagliani presides over CONCACAF, while Nasser al-Khelaifi, the Paris Saint-Germain president, leads the European Football Clubs umbrella group. These figures represent key stakeholders in the global football landscape.
Senior adviser Carlos Cordeiro and chief operating officer Kevin Lamour resigned from FIFA due to the controversy. Their departures indicate internal turmoil within the organisation.
FIFA Council members are attempting to force an extraordinary general meeting (EGM), intensifying pressure on Infantino. A vote of no confidence in the president can be called if 43 associations submit letters, operating within FIFA's one-nation-one-vote structure.
The deadline for candidates to announce an intention to stand for FIFA president is November 18. This date adds urgency to the evolving political landscape within the organisation.
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