Amazon Unveils 2026 'Toys We Love' List
Retailer's annual gift guide features 13 items, with prices starting under £10, alongside a charitable partnership with The Multibank.

Callum Smith
Amazon has released its 'Toys We Love' list for 2026, offering gift recommendations for the festive season.
Amazon experts handpicked their top 10 toys for Christmas 2026. These presents expect to excite youngsters next month. Gifts on this top 10 list start at less than £10.
Among the featured items is the new UNO Liar's Card Game. This fast-paced game includes a mischievous twist, requiring players to bluff through each round. The list also includes Disney Yuyus, which double as charming bag charms, and the STARBOX Nook, bringing miniature worlds to life with animal characters and tiny accessories.
Other notable inclusions are the LEGO Botanicals Rocking Plants, combining creative construction with plant-inspired designs. The Star Wars Action Buddy Grogu responds with adorable movements and sounds. The Disney Darlings Minnie Mouse Feature Doll offers interactive details, sweet sounds, and enchanting accessories.
The Playmobil Space ESA Mars Research Rocket invites children to recreate space missions and collect Martian samples. The Pokémon TCG: Mega Moonlit Tin, featuring a striking foil promo card and booster packs, also made the list.
Amazon partners with The Multibank charity for the fourth consecutive year to donate toys. The Multibank has distributed over 23 million items and supported more than three million families across Britain.
Bob Garmory OBE highlighted the importance of this continued support: "For families facing financial pressures, this time of year can be particularly challenging, with the rising cost of everyday life making it harder to create special moments for their children. That’s why the continued support of Amazon is so important, helping us reach families who need it most. We’re delighted to be able to distribute some of the year’s most sought-after toys, bringing a little extra joy to families and helping more children experience the excitement and happiness that every child deserves."